Finding New Frenemies Is Good for Business

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/28/10, MediaBizBloggers

Ever since WPP Group chief Sir Martin Sorrell first started using the word “frenemy” to describe Google, probably sometime around 2006, the term has become a fixture in the communications lexicon.

Sir Martin later called Google a “froe,” which hasn’t really caught on like “frenemy” has, probably because of its unfortunate similarity to the hairstyle. And I’ll grant that it is a bit disconcerting that we have so enthusiastically adopted a word first used to describe a certain kind of friendship among high school girls.

Read more

Want to partner with IDG?

Click here to get started