What metrics are advertisers really interested in?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/29/10, eMedia Vitals

Online publishers should always be striving to better align their offerings with the needs of advertisers. With marketers demanding clear ROI from their ad spend, and transparency in verifying that ROI, it’s more important than ever for publishers to understand the audience metrics that advertisers believe in. I asked Drew Neisser, CEO of NYC digital agency Renegade, for his thoughts on what metrics advertisers really care about.

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