©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
4/30/10, Media Business
Struggling with the worst economy in decades, the top 100 advertisers in b-to-b print publications cut their ad spending 17.6% last year to an estimated $589.2 million, down from $714.8 million in 2008, according to data from IMS.
IBM Corp. held its place as the No. 1 b-to-b print advertiser last year, despite decreasing its print ad spending 19.3% to an estimated $40.9 million, down from $50.7 million in 2008.