Top 100 Advertisers in B2B Publications; Marketers slash spending 17.6%

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

4/30/10, Media Business

Struggling with the worst economy in decades, the top 100 advertisers in b-to-b print publications cut their ad spending 17.6% last year to an estimated $589.2 million, down from $714.8 million in 2008, according to data from IMS.

IBM Corp. held its place as the No. 1 b-to-b print advertiser last year, despite decreasing its print ad spending 19.3% to an estimated $40.9 million, down from $50.7 million in 2008.

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