‘BtoB’ survey reveals marketer skills, challenges

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

5/3/10, BtoB

The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.

The “B2B Marketer Skills Snapshot Survey,” conducted in March and April, asked marketers to rate their skills, favorite success metrics, challenges, technology adoption and use of social media.

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