Enterprise: Ad Forecasters Claim Happy Days Aren't Here Again
5/10/10, MediaPost
After one of the worst downturns in decades, the economy may finally be recovering from the steep recession that began in fall 2007 — or maybe not.
In mid-April, economists at the nonpartisan U.S. Bureau of Economic Analysis declined to say whether the economy was still in recession. Even the most optimistic forecasts predict only modest economic growth in the coming years. And that’s doubly true for the advertising industry.