©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
5/11/10, IDG News Release
IDG Enterprise — the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — is launching a new business to support the growing “vendor-as-a-publisher” model. IDG Enterprise’s Strategic Content Services (SCS) offers technology vendors a suite of content development and content optimization services to help marketers publish high impact content that engages users and delivers IT buyers to vendor web sites and social networks. SCS takes advantage of search tools, including search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). IDG Enterprise also offers consulting services to help marketers produce valued content and assess existing vendor content based on buyer preferences determined by ongoing research.