IDG Enterprise Opens ‘Vendor-as-a-Publisher’ Group

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

5/11/10, Min

As more brands and marketers move their budgets toward CRM, Web site development and social networks, publishers need to rethink their business models if they want to recapture the dollars that are moving away from advertising. That is precisely what IDG Enterprise appears to be doing with its newly formed Strategic Content Service. Announced this morning, this group from the publishers of Computerworld, CSO, InfoWorld and Network World will help clients create high-impact content and optimize its distribution across their Web sites, social networks and search engines.

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