Magazine Subscribers Still Attracted to Print, Poll

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

5/11/10, Mediaweek

Amid print media’s many struggles, polling by the Chief Marketing Officer (CMO) Council finds people who subscribe to magazines are loyal to the medium, and in no hurry to ditch print magazines in favor of online versions.

And these people are scarcely technophobes, though, as many of them say magazine ads lead them to advertisers’ Web sites.

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