©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC, May 2010
As the economy continues to recover and so do marketing budgets, most of the increased funding will flow into digital marketing. According to IDC CMO research, company websites, digital events, search, and email are expected to do well.
Today, digital marketing requires a shift in focus from activity tracking (pageviews, messages, and registrations) to business impact. This change starts with identifying strategic business metrics and demanding business results inside and outside a company.
- © 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.