Digital Marketing’s Popularity Requires New Thinking

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Executive Advisory Group

Rich Vancil and Joseph A. Ferrantino

IDC, May 2010

As the economy continues to recover and so do marketing budgets, most of the increased funding will flow into digital marketing. According to IDC CMO research, company websites, digital events, search, and email are expected to do well.

Today, digital marketing requires a shift in focus from activity tracking (pageviews, messages, and registrations) to business impact. This change starts with identifying strategic business metrics and demanding business results inside and outside a company.

Download a free abstract here.

  • © 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Want to partner with IDG?

Click here to get started