IAB Forms Multicultural Council; Releases Landmark Hispanic Audience Research

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

5/24/10, IAB news release

In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) today announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.

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