©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC, May 2010
Tech marketers are re-examining how they select, work with, and compensate agencies, according to IDC’s CMO Advisory service. No longer is it enough to simply reduce costs.
In a recent survey, IDC found that more than a third of a company’s marketing budget goes to outsourced programs. With such a significant percentage, IDC has identified a handful of key considerations from agency selection to ongoing performance measurement and compensation. To steer your organization in the right direction, click here to learn about some more best practices.
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