Marketers address challenges of engaging customers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/4/10, BtoB Daily News

Marketers who participated Thursday in a panel discussion on “Engaging Enterprise Buyers” reached the same general conclusion that many other panels have during the Business Marketing Association’s Engage conference: Customers, when they pay attention, are quite skeptical of marketing messages.

On a Wednesday panel, Charlene Lake, an AT&T marketing executive, said customers are increasingly intolerant of offerings that don’t meet their needs. “The tolerance level is lower. The patience is getting shorter and shorter,” she said.

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