B2B Companies Must Keep Pace with the Customer 2.0

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/7/10, Socialmedia b2b

Social media has become the go-to resource for B2B customers – both to share feedback about companies they are doing business, with as well as to monitor discussions about products and services they are considering. The control of a B2B company’s brand is rapidly transitioning from corporate marketing departments to the customer-to-customer conversations taking place via social media. Just as shared positive experiences can drive new prospects to your business, unmanaged negative commentaries can spread like wildfire, incinerating your organization’s hard earned reputation. Not surprisingly, customers recognize their growing influence and realize the impact of their praise, or more importantly, their criticism.

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