Agency Clients Focused on TV

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/10/10, MediaPost

According to a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, TV remained the top advertising choice in the first quarter of 2010, with 41.8% of ad agencies saying their corporate clients are more focused on TV than any other medium, but he number was down 27% from a year ago. Internet/digital advertising continues to increase with 68% reporting that their customers are more focused on digital than they were a year ago.

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