IDG seeks to reinvent IT media model

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/11/10, Media Business

The Internet has had greater impact on publishing in the technology sector than in any other b-to-b vertical. For $3 billion tech media giant IDG, this seismic shift required action—not only to remake the way IT news is produced and distributed but also to reinvent the underlying business model.

In an exclusive interview with Media Business last month, Bob Carrigan, CEO of IDG Communications, and Matthew Yorke, president of IDG Strategic Marketing Services, provided an update on the company’s strategy to retain its leadership position.

Read more

Want to partner with IDG?

Click here to get started