Top trends of the past decade

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/14/10, BtoB

The past 10 years of b-to-b marketing have been a tumultuous ride for those in the industry, marked by the dot-com crash, the explosive growth in inter-active technologies, media fragmentation and the Great Recession.

During this time, many marketing trends have come and gone, from the short-lived e-hub craze of 2000 to the emergence of social media and the explosion of new networks from Facebook to Twitter.

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