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6/15/10, NY Times
Advertising spending in the United States will not begin to grow again until next year, according to an annual forecast from PricewaterhouseCoopers.
The 11th annual entertainment and media outlook report, to be released on Tuesday morning, predicts that ad spending will fall 0.5 percent this year compared with last year.
That is a marked improvement from 2009, when ad spending fell 15.2 percent from 2008, according to the report, but the trend would still going in the wrong direction from the perspective of Madison Avenue.