Xerox CMO Carone stresses need for more relevant marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/15/10, BtoB Daily News

Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers and prospects, according to Christa Carone, CMO of Xerox Corp., who delivered Tuesday’s keynote address at the Direct Marketing Association’s Digital Marketing Days.

“Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload,” Carone said.

Despite the rise of social networks, true marketing value comes from the customer experience, not technology, she said.

Read more

Want to partner with IDG?

Click here to get started