Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/16/10, MediaPost

Online advertising is now on pace to become the world’s second largest advertising medium – just behind TV – by the 2013, according to a revised global advertising report released this morning by Interpublic’s Magna Global unit.

The agency, long respected as Madison Avenue’s definitive source for the global ad economy, projected worldwide online ad spending would surpass the $100 billion mark, totaling $103 billion in 2015, due largely to an expansion of online advertising inventory.

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