OPA research indicates media properties more trusted than portals, social media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/16/10, BtoB Daily News

Research released Tuesday by the Online Publishers Association indicated that online media properties (such as NYTimes.com and the Wall Street Journal Digital Network) outperformed portals (such as AOL News or Yahoo Sports) and social media networks (such as Facebook or MySpace) in terms of trust in the content and believability of advertisers.

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