Firm: 10 Excel At Engagement With Consumers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/23/10, MediaPost

If engagement with consumers is the next wave of marketing, 10 companies are doing a particularly good job of it, according to brand and communications research agency Hall & Partners.

In conjunction with a new tool that measures consumer brand engagement on an emotional level, the Omnicom-owned company determined the 10 most engaging brands in the U.S. Among them: technology companies such as Ebay, Google, Amazon, Microsoft, Yahoo and Facebook and packaged goods companies Coca-Cola, Pepsi, Dove and Kraft Foods.

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