The Global CMO Interview: Erin Mulligan Nelson, Dell

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

6/23/10, Ad Age

‘Social Media Enables the Conversations to Happen Faster, More Globally’

Dell has been an aggressive technology marketer around the world for more than two decades, but recently the company changed its global point of view. Before a major reorganization 18 months ago, Dell was organized into three worldwide regions. Now the company is organized into four product divisions, and each one is global.

Erin Mulligan Nelson, senior VP-CMO, is leading the global marketing charge and helped launch the company’s first global campaign under the new global viewpoint, a small and midsize business effort called “Take Your Own Path.”

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