The Agile Marketer

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Executive Advisory Group
Gerald Murray, Research Manager, CMO Advisory Service

Small teams, frequent but very short meetings, and two-to-four week project sprints led by a scrum master. Sound like an athletic event? It’s not but agile marketing is a promising new way to manage projects for digital marketing, as well as portions of larger projects such as a trade show that can be broken into smaller steps.

If you’d like to know if Agile’s right for you, Gerry Murray of IDC’s CMO Advisory Service explains what to do…

Want to partner with IDG?

Click here to get started