©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Worldwide advertising activity is improving, according to media agency company Group M.
Now the big media agency holding group is expecting a 3.5% hike in 2010 to $451 billion in worldwide advertising revenue, up from a projected 1% growth. In 2011, Group M projects a 4.5% gain.
“China remains the world’s biggest contributor to ad growth in 2010, accounting for one in three of all net new ad dollars we expect this year, and one in five as the rest of the world catches up in 2011,” stated GroupM Futures Director Adam Smith. Indonesia and India are the next biggest contributors from Asia.