Free Up Buyers And Planners For More Strategizing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 6/29/10

According to new Centro research designed to spotlight various aspects of digital media planning efficiency and workforce productivity in the online advertising workplace, the results offer some empirical evidence illustrating the need for more streamlined digital media processes.

Two hundred eighty-eight media professionals responded to survey questions, which was hosted on a third-party survey site from May 11-14, 2010.

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