Mapping the Tech Buyer’s Journey

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Labs, 6/29/10

Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. The study will be posted later online and I’ll update the blog with locations… but a sneak peak includes the following data points:

Read more

Want to partner with IDG?

Click here to get started