10 Tips for Creating a Winning Mobile Strategy

ClickZ, 7/1/10

Last week, I had the chance to attend a keynote on mobile – and even more broadly, the notion of connectedness – given by Emily Nagle Green, president and CEO of Yankee Group and author of “Anywhere.”

I found myself furiously taking notes because the themes and questions that Emily shared struck me as absolutely essential for developing a winning mobile strategy.

Below are 10 of the nuggets I took away, along with my take on their implications.

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