©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Are there ever enough leads coming into your company? Probably not, since most companies have an insatiable appetite for revenue growth. Yet the most important aspect of lead generation is not the quantity of leads coming in, but the quality of those leads.
In the GlobalSpec 2010 Marketing Trends Survey of the industrial sector, marketers ranked the importance of factors when determining where to allocate their marketing dollars. Quality of leads was the most important factor, while quantity of leads came in sixth.
If it is quality leads you’re looking for — and it should be — here are four ways to increase the number of qualified leads you generate for your sales team.