Survey: 75% of Journalists Find 'Targeted' Press Releases Useful

PRNewser, 7/7/10

A new survey by the Oriella PR Network, an alliance of 15 PR agencies around the world, reveals a number of interesting data points regarding how digital media has changed the nature of news-gathering.

The survey, completed in May and June 2010, included 750 journalists in 15 countries. Over fifty per cent of the journalists surveyed believe their titles will shift to online-only.

But despite the rapidly changing landscape and talk of the death of the press release, “traditional” tactics such as an emailed press release are still effective. 75% of respondents said that an emailed press release is useful to receive from PR professionals, assuming the content is “high quality and well targeted.”

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