Mobile Display Ads To Hit $1.2 Billion By 2015

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 7/9/10

Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. The ABI study comes on the heels of a new Pew Research survey showing that mobile Internet use is climbing steeply among U.S. adults.

In the U.S., ABI predicts that the mobile display ad market will increase from $313 million in 2010 to $1.2 billion in 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video.

Read more

Want to partner with IDG?

Click here to get started