©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Finally, some good news for magazine publishers. For the first time in nine quarters, pages and rate-card reported ad revenue increased in the second quarter of 2010 versus the year-ago period, per Publishers Information Bureau.
Second-quarter revenue rose 5.7 percent to $5.2 billion while ad pages crept up 0.8 percent, to 43,427—an improvement over the first quarter, when revenue declined 3.9 percent and pages, 9.4 percent.
“Magazines are benefiting from what appears to be an advertising economic lift during the second half,” said Nina Link, president and CEO, Magazine Publishers of America, which administers PIB.