Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs

MediaPost, 7/12/10

Nearly half (46%) of ad executives – both marketers and agency media buyers – currently are utilizing mobile media as part of their advertising plans, and it is expected to grow at a faster rate than any other major medium, according to the most recent findings of an ongoing tracking study of top industry executives. The study, Advertiser Perceptions Inc.’s Advertiser Intelligence Report, found that 62% of respondents plan to increase their ad spending on mobile media over the next year. Based on the responses, AIR projects that 60% of ad industry executives will be utilizing mobile media as part of their base advertising plans within the next 12 months.

Read more

Want to partner with IDG?

Click here to get started