©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Social Media B2B, 7/13/10
Over the past few months in this monitoring series we have been looking at specific situations where B2B companies would benefit from using a social media monitoring solution, rather than relying on just Google alerts, Twitter search and other basic monitoring tools. One of the main reasons B2B companies need to consider using a more robust solution is the sheer number of keywords that you need to follow in many situations. For this last post in the series we will be looking at monitoring an industry, and as you can imagine, there are definitely lots of terms to follow in this example.