©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Digital shows resilience around the world
The economy suffered around the world in 2009, but the online advertising market showed its resistance to the recession. While total media spending dropped, online ad spending increased by 2% to $55.2 billion.
eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014.
“By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery,” said eMarketer’s Jared Jenks, author of the new report “Worldwide Ad Spending.” “These rates will be unmatched by other media.”