How Cisco Got the Spotlight in CNBC News Segments

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age, 7/13/10

The Pressure Is on as Marketers Seek Ways Into News Shows

Cisco Systems is enjoying prominent screen time within news programming on the business-news cable channel CNBC, which is using Cisco’s TelePresence videoconferencing technology to snare a wider array of talking heads to discuss on the big stories of the day.

Cisco is not paying CNBC to use TelePresence screens on air, according to CNBC and NBC Universal executives; CNBC is actually leasing the equipment for its editorial and technology operations teams. The involvement doesn’t affect CNBC’s business coverage, news executives added. If Cisco becomes part of a story, CNBC will report on the company and suspend on-air use of its products.

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