©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDG’s PCWorld and Macworld tech magazine brands have launched a new custom publishing division that will design, produce and distribute content on behalf of publishing partners. PCWorld/Macworld Content Works is being led by former senior editor at Wired Ted Greenwald, content director. Custom products will include white papers, catalogs, training materials, marketing assets, Web sites, mobile media, events and vendor marketing.
The new division will leverage the internal resources of the magazine’s marketing arms. PCWorld/Macworld ceo Mike Kisseberth tells minonline that the custom content work is kept distinct from the editorial team at the magazines. “Ted is the first employee for Content Works but he will work with sales and program managers in the brands. No PCWorld or Macworld editorial colleagues will be writing custom content. PCWorld and Macworld have been delivering custom projects for a while. The creation of Content Works is a recognition that the demand is increasing for custom content and Ted’s hiring brings more focus to serving the needs of marketers.”