IAB Highlights Mobile Advertising's Leading Edge Releases "Prevailing Mobile In-Application Advertising Formats"

IAB News Release, 7/20/10

Today the Interactive Advertising Bureau (IAB) announced the release of “Prevailing Mobile In-Application Advertising Formats,” the industry’s first benchmark for ad formats being offered in mobile applications. Summarizing the results of a survey of IAB member companies, the document showcases current trends in mobile advertising and covers the seven major mobile/portable application platforms: Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile. The announcement was made at the IAB Mobile Marketplace, an annual event held in New York City focused on providing expert and actionable insight from brands, agencies and publishers on buying and selling, and solving the challenges of, one of the most rapidly evolving forms of digital advertising.Some of the key components of “Prevailing Mobile In-Application Advertising Formats” include:

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