Content Marketing Inst., 7/21/10
If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every introduction to content marketing, you also have undoubtedly heard (or read) phrases like, “you are now the media” and “think like a publisher.”
What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so. This post is for marketers interested in learning how publishers think and act. It’s a mindset, that when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.