©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The major disconnect between the explosive adoption of Apple’s iPad by consumers and businesses and the fumbled, reticent response from so many media and advertising players could quickly become a lost cause — literally.
Companies that fail to keep pace with consumer habits and demands will miss interactive opportunities and new revenues triggered by the integration of the iPad and other e-tablets into routine, corporate and educational activities.
Apple reports that it sold 1 million iPads in the first month, compared to the 20 months it took to sell its first 1 million iPhones. The sale of more than 3 million iPads and 13,000 apps — generating $2.2 billion revenues in the June quarter and making it Apple’s third-largest business behind iPhones and Macs — promises audience reach and experience that exceeds conventional print and analog media.