The Marketing Power of Research

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

The results are in and the RSA survey highlights potential problems related to personal mobile devices such as iPhones and iPads in use in businesses. Though most companies have policies restricting connection of personal devices to a corporate network, nearly 60 percent of IT and security professionals said unauthorized connections happen and 23 percent of the largest firms suffered a serious breach as a result.

RSA worked with IDG Research Services for a Market Pulse online survey of almost 400 CIO readers. RSA wrote a news release that generated stories in technology media.

A white paper on the findings was produced by the CIO Custom Solutions Group.

In less than three months, RSA received news breaking research and a white paper.

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