Marketers Slow to Integrate Mobile Tactics

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 7/28/10

Social efforts are further along

Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketers are slow to take advantage of the channel.

According to an April 2010 survey by interactive and email marketing agency eROI, less than a third of US marketers think optimizing the mobile marketing experience is important to their customers. Almost as many are unsure and nearly a quarter are testing the value of mobile optimization.

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