©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Fuel Lines, 8/2/10
There is a fundamental shift taking place in how people are accessing the internet. Ad agencies seem less prepared for Mobile than they were for broadband. As usual they are behind the curve. While they were planning to dip their toe in the water the consumer dove in.
The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile advertising spending is going to increase from a mere $416 million in 2009 to $1.560 billion in 2013.
In a recent article for Online Media Daily, Erik Sass, highlights a survey published by ABC Interactive (ABCi), titled “Going Mobile: How Publishers Are Preparing for the Burgeoning Mobile Market.”
Some of the survey’s key findings: