New Chart: The Length of B2B Sales Cycles from Lead Generation to Sales Conversion

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 8/3/10

What is the average length of your B2B sales cycle from lead generation to sales conversion, and how does it compare to the lengths of your peer’s sales cycles in the B2B marketing community?

Check out this week’s chart to view the length of B2B sales cycles, according to more than 1,000 B2B marketers.

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