Google, DirecTV Tout Ad Partnership

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 8/11/10

Google’s auction-based TV Ads system received a boost Wednesday with word that it will now sell inventory available in 18.7 million homes served by DirecTV.

Google has been auctioning off spots running in Dish Network households for some time.

The search giant has access to the local breaks, where the two satellite operators own space each hour on cable networks. The DirecTV arrangement is limited, however, with only inventory on 11 lower-rated networks up for sale, ranging from Fox Business to Chiller to TV Guide Network. Some of the channels are highly targeted, such as G4 and Fuel.

The TV Ads system allows advertisers to specify preferences on audiences they hope to reach. They then bid on options that Google’s technology finds.

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