©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Former Kodak CMO Jeffrey Hayzlett said marketers must shorten their elevator pitches and ensure that consumers understand the value of their brands.
In fact, he insisted the elevator pitches should be 118 seconds or less.
Why 118 seconds? Because the average elevator ride in New York City is 110 seconds and the average person’s attention span is 8 seconds, Hayzlett quipped during his keynote speech at SES San Francisco, which is part of Connected Marketing Week. “As CMOs, our elevator pitches have gotten too long,” he said.