Nielsen: Mobile To Outpace Internet Growth

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 8/17/10

Mobile media will significantly outpace the Internet and other traditional media platforms — especially in emerging and faster growth economies.

A new report from Nielsen Wire, with research from The Cambridge Group, says: “Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon.” Growth for the Internet will continue — but at more predictable growth patterns.

Strong mobile growth markets will be in those territories that have a rising financially strong middle class, so called BRIC countries — Brazil, Russia, India and China.

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