What People Think of the Ad/PR Biz About 36% of respondents voiced a negative view

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Adweek, 8/25/10

People in advertising and public relations can feel a bit smug next time they meet with clients in the airline, pharmaceutical or banking industries. In a Gallup poll this month that asked adults whether their overall view of various sectors is negative or positive, the “advertising and public relations industry” fared better than those other businesses.

One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat”). Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.

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