©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Audience, download, usage metrics featured from range of devices and platforms.
ABC has finished its reviews of mobile audit partners Verve Wireless and Handmark and has released its new mobile audit report, called m.Audit Report. The report is a 5 paragraph, standalone statement that’s released via ABC’s interactive unit ABCi.
The report is not required like a traditional publishers statement and publishers can be flexible with the information they want displayed and the frequency of the report itself, says Neal Lulofs, ABC’s senior vice president of communications and strategic planning. Reports can reflect monthly, quarterly or six-month periods, for example.