Assembling a Project “Dream Team” for Content Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst, 8/26/10

The Miami Heat has Wade, Bosh and James. What super-star line-up can your clients expect on their content marketing project team? Bringing together talent that meets the objectives of the project is key to long-term success. Having the wrong players in the wrong positions can put your organization on the sidelines.

Here are four simple questions to ask when putting together a project “Dream Team.”

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