Report: Be Mobile or Be Dust

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age, 8/31/10

Another 53 Reasons to Start Taking Mobile Seriously

If you need another reason–53 reasons, actually — to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications (where I am managing director of emerging media) on the state of mobile. It has a title, but I like to call it “be mobile or be dust.”

Here are the key takeaways:

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