©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ad Age, 8/31/10
Another 53 Reasons to Start Taking Mobile Seriously
If you need another reason–53 reasons, actually — to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications (where I am managing director of emerging media) on the state of mobile. It has a title, but I like to call it “be mobile or be dust.”
Here are the key takeaways: